Portfolio: Success Stories
Over the years, Howard Horowitz, founder and CEO of WHA Entertainment Inc. has developed or published hundreds of game titles across multiple gaming platforms.
From working with leading entertainment companies such as Nintendo, Codemasters and Sierra on Line, Howard's affiliated companies he worked for, has released hundreds of games over the past number of years.
Below is a short list of our most successful game projects worked on over the years:
Grand Theft Auto: Original PC release
Double Dragon
Teenage Mutant Ninja Turtles
Jeff Gordon Racing
TNT Outdoors Hunting
King’s Quest VII
Phantasmagoria
Cheech and Chong
Kick Ass
WHA Entertainment Goes Digital
Client
Lionsgate / Movie "Kick Ass"
Industry
Entertainment
Platform
Sony PSN
Movie
wha entertainment developed a marketing platform for releasing the hit movie into a world-wide game strategy on Sony PSN. wha entertainment localized the game into 10 languages to meet the demands of each territory.
Campaign
wha entertainment teamed up with NBC Universal Europe and Marvel Comics to deliver an immersive, true movie like gaming experience for its fans.
Backed by a tailor - made marketing strategy to boost the games notoriety with a young and internet-savvy target audience, the games success lead to multiple upgrades and enhancements.
Marketing Success
wha entertainment significantly increased the European presence by teaming with NBC Universal and created an avatar marketing experience quantifiy in six figures of avatar downloads. Special emphasis was placed on a viral marketing campaign designed to promote awareness of the promotion, through the use of YouTube, Facebook and Twitter channels.
cheech and chong animated game
Clients
Big Vision / Chamber Brothers / Ode Records
Industry
Entertainment / Music
Platform
Situation
Develop a Social Media Facebook game based on the creative comedy duo of the same name that will act as a markting vehicle to secure a movie release.
Challenge
Show how the game will lead to an increased brand awarness through an increase in Facebook likes and user engagement. and increase user presence to help secure movie distribution deal.
Solution
wha entertainment created a unique game, from concept story line, immersive game play, placement of in game virtual goods, all within a short lead time of 5 months from concept creation to release. development time frame. creative gaming micro transaction solutions for game play.
Results
the popularity of the facebook game released lead to an increased user engagement and pop culture outcry, resulting from the game's popularity for the comedic duo.