Go To Market Strategy
Wha Entertainment — Powering Blockbuster Games, Global Brands, and the Future of Play.
At Wha Entertainment, our purpose is to launch, market, and scale blockbuster games and interactive experiences across every sector of the gaming industry — from console and PC to mobile, hardware platforms, and branded entertainment partnerships. Our purpose is to help creators, developers, and entertainment companies break through the noise and build lasting franchises that captivate global audiences and drive scalable, long-term revenue.
With decades of experience at the intersection of gaming and entertainment, Wha Entertainment is built on a legacy of launching some of the industry’s most iconic and successful titles. Our track record includes spearheading the release of Grand Theft Auto on PC, securing major entertainment licensing deals, and leading the development and global publishing of Kick Ass, based on the Lionsgate film, for Sony PlayStation Network. These projects reflect our ability to align creative content with powerful distribution, marketing, and revenue strategies — delivering results in highly competitive markets.
We understand that great games alone are not enough. Success today requires strategic execution, brand-building expertise, and the ability to foster deep engagement with players. Our go-to-market approach blends global sales and marketing strategies, hands-on development oversight, and strategic partnerships that amplify every release — whether it’s original IP, a branded collaboration, or a new platform technology.
At Wha Entertainment, we don’t just publish games — we build entertainment properties designed to stand the test of time. Our commitment is to our partners and the players, driving every project we touch toward becoming a perennial best seller. Together, we’ll shape the future of gaming, create unforgettable experiences, and unlock new opportunities for growth.